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There is no
better advertisement campaign than one that is low cost and also
successful at the same time. Great business ideas, when utilized
effectively, can save an entrepreneur lots of money. This is not only an easy option
for those who work full-time as an advertiser, but also for those who
work from home.
Advertising
from home is also a low cost option. This generally involves
such low-tech options as making and distributing fliers, handing out
business cards, or leaving "drop cards" around. Often, potential
customers will visit your home, or you theirs, for business
activivities. You can also print up a large number of fliers
and give them out to anyone who is visiting home like family, friends,
mailman, etc. Business cards can also be distributed. Some can actually
be given sample of the product. Those who work outside their home can
employ college students to distribute fliers at supermarkets, community
centers, or malls, especially on weekends, when there is a rush.
Coop advertising works quite well. By pooling your funds with
others, you may be able to afford a wider range of professional
advertising services than you could on your own. Someone else
may get the sale or signup, and this can be a drawback.
However, if you are building an MLM downline, going into a
coop advertising plan with members of your downline can benefit you in
more ways than one.
First, you get the ability to access a better class of advertising
options at less personal expense. Second, if your downline
gets the sale or sign-up, you still benefit because that person is also
in your downline, just at a lower level. Third, if you, or
your downline, are having difficulty increasing sales or signups, this
can be the kick start you and they need. Also, since this is
often an effective technique alone, it is an advertising technique
which your upper level downline members can use successfully and then
share with THEIR downline. Again, this benefits both you and
them.
I have used this technique for sometime for growing my GDI
downline. I use a program called GDI Coop to increase my personal
advertising reach and effectiveness. Additionally, not only
do I profit by growing MY GDI downline, but I teach my downline members
to use the service as well and to teach THEIR downline members to use
the service. Even if someone signs up for the service who is
NOT in my downline, I still get a commission for that sale.
Since many people elect to subscribe to the service
month-after-month, I also get residual income from GDI Coop as well as
my GDI
home business.
Spread the message by word of mouth. This is how my friend, Ed, created an MLM business which paid him over $100,000 a month.
Like Ed, just talk to everyone about the product and ask them to talk
about it to others. It’s a very powerful tool to increase the
network and doesn’t even cost anything. When receiving a
casual call from family members and friends, don’t forget to
tell them about the latest events, discounts and promotions and ask
them about what they are up to. If the other parties are into their own
business, it won’t hurt to promote each other. Joint ventures
can be started with trusted individuals. The only cost that will be
incurred during the whole process is that of printing fliers. For a
better quality flier, professionals can be hired to design them, as
they will be able to play with colors and do effective
copywriting.
Many businesses have company bulletin board that they use to put up
company’s latest news. Fliers and business cards can be
tacked on such bulletin boards. But before doing so, check with the
owner or manager to get their okay before placing the information as
most of the HR departments make it compulsory to consult them.
Parents are required to be in regular touch with the teachers to know
about the progress of the child and they have meetings from time to
time. Do not miss this opportunity and spread the word. Hand them the
business card and fliers personally at the meeting, instead of just
giving the contact number.
Get involved with fundraiser at schools, as it’s a nice
approach to market business. Prior to handing out the order received,
collect all necessary information like business card pack, fliers, with
proper information. Information can be based on what is the company
about, what are the products and services provided, or how to get in
touch with the company. In each individual order, carefully place all
of them and seal the package properly. Presentation, too, is of
importance and should be paid attention.
Voice mails can be put to good use, other than recording messages. They
can help to deliver the marketing message. Greet with a brief message,
following with website and email address, so that who ever calls will
be already having the telephone number and they will be able to learn
more about the business by visiting the website. When the company is
providing special promotional offers and discounts, include information
about those in the voice mail. Discontinuation of any services of
products can also be informed about. Repetitive voicemails sound
boring, so keep changing the voice mail frequently and add some
creativity to it.
Most of the big businesses attach business cards or fliers with out
going mail. This works for companies who send bills to their customers.
For those who have customers paying online, they can send the
information through emails.
Advertisements can be done, in the locality, by placing fliers on the
bulletin boards of the local grocery stores, businesses, barbers, or
butchers. People frequent these places and there is a possibility of
getting a good response. Some businesses place a jar at the reception
counter where the business cards can be dropped for future reference,
while visiting them.
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