Advertising for Free
There are several ways by which the cost of advertisement can be reduced, or even free, with the help of some imagination and creativity.
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Getting quality results from free advertising can seem like an impossible thing. Surprisingly there actually are many ways to reduce the cost of advertising, or even do it for free, with a little help from imagination and creativity.
In the popular free advertising process known as article marketing, for example, a business wanting to advertise can have someone write articles related to their field of expertise which can then be submitted to various media and publications, generating interest in that particular product or business. The advertising article is pretty flexible. It can have information about the company and dealership opportunity, or offer a point of view or relevant information. Due to the ongoing increase in Internet users and business websites, new websites continually pop up which offer free article publishing services. Articles can be posted on these websites where they may be distributed for free, possibly resulting in hundreds or even thousands of readers everyday.
Once a business, or even a person, has gained some recognition through article marketing, can quickly increase its popularity. This popularity can lead to authors being invited on radio and television talk show interviews. Such opportunities should not be missed as they automatically provide a path for more free promotion. If it is taking a long time to get a break through personal efforts, a professional promoter can be hired. During the visit, Once a person or business gains greater public status, more offers may start pouring in.
For some businesses, free neighborhood bulletin boards, such are found in grocery stores, libraries, and salons, are another good idea. Simple, yet surprisingly effective, advertising circulars can be posted on these boards for free. You can hand out circulars at a mall, shopping center, bus stops, particularly on weekends when there is a big rush. Sometimes students can be hired to do this for a modest fee.
Promotional copy can easily be printed on envelopes used for business and personal correspondence. Anyone receiving the envelope, or even just handling it, will possibly view the advertisement. In another variation, promotional offers can be sent to customers on postcards. Almost the whole card can serve for advertising with only a spot left free for the address.
Sometimes new advertising media will offer free first time and seasonal deductions for advertisers. Other publications may offer pay per inquiry space. You can ask for stand-by space. This means that the publication will take the advertisement but not run it unless some space is not sold. In that case, as much as thirty three percent saving can be achieved. Usually, these sorts of services are more easily found at local newspapers and smaller magazines rather than in major publications.
If your business is involved in advertising, other advertising outlets may be interested in an advertising exchange. They can place advertisement in their publication, in return for you placing their advertisement in the businesses' publication.
Free offers for the customer. This is normally done by emailing or printing a newsletter with information relevant to the product which the customers can use. Sometimes a money-saving coupon is attached. This method is popular as it can generate huge interest and many participants will purchase something or the other to get in on the free offer.
The basic ingredients for free advertising is imagination and research. Properly done, free advertising can be used to generate huge sales.
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