Low Budget Advertising Options
Advertising doesn't always have to be expensive. Here are some low budget advertising choices from free to TV and more.
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After the birth, and
growth, of online selling sites on the Internet, online shopping has
become so easy that it is done within the comfort of the home by
millions of people around the world. Of course, the growth in online
selling gave rise to a growth in online advertising, also known as
iAdvertising, which is proving to be the best way to reach a large
audience within a short time using less money.
There are many expensive options available on the Internet to get
started, but there are many low budget advertising options as
well.
Creating a website and
then placing
its link on different websites is one of the ways. Pages can also be
submitted to the search engines after applying the proper search engine
optimization (SEO) techniques. Websites which offer advertising have
various payment methods. Some take money for simply placing an ad or
link on their website, some take money only if a visitor clicks on the
link or website, and some take money only if the visitor visits a link
and have bought something or accessed some service.
There are
also options available for the type of ad being placed. There are
pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc.
Businesses with a really low budget can simply send mails to targeted
customers.
Radio stations often offer a good price to
advertise during non-peak times. Take the inititative and get in touch
with the local station and ask for a discount. The same thing applies
to television; even they have a minimal amount for advertising slots
during the non-prime hours, especially after midnight. Contact
different television stations to compare pricing. Don't be
too upset
by the idea of starting with advertising at 2 AM, there are a lot of
people watching and listening even in the wee small hours of the night.
The
age-old tradition of advertising in yellow pages directories has long
been a success. All businesses from small to big register themselves in
the yellow pages and have sworn to be benefited from it. People can
look up your contact numbers, email address, business address, and
services offered directly from the pages.
Newspaper
advertising is probably the next best thing. First analyze the audience
to be targeted by age in relation to the type of group, sex, and
location. Choose the local newspaper and section where the ad should be
placed depending on the audiences to be targeted. The classifieds
department of the local newspapers have special offers, find out in
detail about the pricing structure for the size of the advertisements,
number of words, font size, etc.
Here's a hint. If using free
advertising, offer a free gift or report. People
very seldom buy
anything from free ads, but they really like to get free reports and
gifts. Once they have received your gift or report, you can
offer
either more information they can use, or, if you feel you have
convinced them of the need, your product itself.
Design your
business cards, or drop cards, with accuracy. Try to include all the
vital information about the business like the name of the company,
where it is located, services provided, working hours, and contact
information like landline number, cell number and person to be
contacted. Personalized business cards are good way of reaching
genuinely interested customers. By the way, many people hold
business ards for a long time before suddenly realizing that they are
interested in your service or product, so don't be surprised if a
business card produces a sale long after you put it in someone's hand.
Another way to advertise is to give presentations on your products. Brochures
can be inserted in the business presentation package. Other than things
like history of the company and annual report, business cards and
informational reports can be included in the package. I have
written elsewhere about a great presentation event I witnessed years
ago. You
can read about it at
http://ezinearticles.com/?Sometimes-The-Best-Sales-Presentation---Isnt&id=93292.
Distribute newsletters with information about the latest offers
and discounts. Informational letters of a page length and e-mails can
be sent too on a regular basis. All this can become lot easier by
getting in touch with companies who can provide the mailing list of a
particular locality and it comes for a very small price. Again the
yellow pages can be referred to get information about such companies.
After getting the information get in touch with company to get a copy
of the latest mailing list. Different companies charge different prices.
Also, don't forget the old-fashioned flyers posted on bulletin boards in the
community. YOU might be surprised how well those simple
things work sometimes.
Word of mouth can also be an excellent method of advertising,
especially if coming from a truly satisfied customer.
Try growing the links in your personal network and join organizations which
deal with advertising such as trade associations and the chamber of
commerce. Active participation in events of these organizations
eventually helps in reaching a larger number of people.
Another popular, effective, and free advertising technique used online is article marketing. People using this method write articles relevant to their website or product and publish them on article directories. Learn more about article marketing here.
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