Advertising on The Internet
Internet advertising can be a very cost effective and time saving method of advertising.
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Ever since the advent of
the Internet, advertising on the World Wide Web has been very popular.
Many corporations, companies and business have taken advantage of this
and you can see ads on any web pages you visit. Consumers can go to pretty much any
search engine and type in the keyword relating to what they are looking
for and then hit "search". They will then be offered a huge list of
websites which supposedly have the data they are looking for and from
which they can select the websites they want to visit.
Internet advertising can be a very cost effective and time saving
method of advertising.
In the last few years, it
has become
unbelieveably easy for any business to have a personalized website by
which they can advertise, directly interact with the customer, and
provide details about their product and services. Regular newsletters,
offers, discounts can be pasted on any website to increase the interest
of the website visitors.
Since it’s easy to reach any kind of
audience concerning any kind of business, the possibility of misuse is
always there. Based on this Internet advertising is classified into two
kinds of advertisement, legal online advertising and illegal online
advertising. Legal online advertising includes online advertising
directories, search engine advertising, e-mail advertising, and desktop
advertising. Illegal advertising is more commonly know as spamming.
This is usually done by altering some system settings with the help of
external applications after which pop-ups are sent to a particular
network or computer. The external applications are known as adware or
spyware. Some of these are really harmful, the most famous being
Trojans, which are very hard to uninstall and remove from the
system.
With the increase in technology, special effects are being
used to make advertisement more interesting. Vivid colors, good page
layout and lots of imagination is involved. Typically Adobe Flash is
used to design advertisements these days. Depending on the technology
being used to design advertisements can be classified into various
categories.
Banner ads are animations displayed on the website
usually created in HTML or Eudora. There is a range of type and sizes
of the ads. Trick banner ads are banner ads that have an extra
functionality of dialog boxes and buttons and are displayed as an alert
or error message.
A pop-up is an advertisement displayed in a
new window that covers up the active web page. A pop-under
advertisement opens in another window that is under the active web page
and can be seen after the present window is either closed or minimized.
Interstitial ads are those that are displayed before directing over to
the desired page.
Wallpaper ads form the background of the web page.
The ads that float on the screen are known as a floating ad.
Polite ads download on a low pace without interrupting the normal
functioning of the website.
An ad that enlarges and changes the contents of the page being
displayed is known as expanding ad.
Advertisements which are displayed in a video form on a website is
known as a video ad.
There are many ways by which advertising slots can be purchased on
Internet like CPM, CPV, CPC, CPA, CPL and CPO.
CPM
or cost per mil means that the advertiser will pay for a particular
number of people to whom the advertisement will be exposed.
CPV or
cost per visitor means that the advertiser will pay for the people to
whom the advertisement was delivered. CPC or cost per click means
paying for the number of clicks made on the advertisement by the
visitors. Although the advertisement is put up on the website, the
amount is paid only after the visitor clicks on the URL of the
advertisement. CPA or cost per action means that the advertisement
publisher bears all the charges of the advertisement, but he or shee
gets paid only if the visitor clicks on the advertisement and purchases
a product or signs-up for a service. CPL or cost per lead is similar to
CPA, only that the visitor doesn’t have to necessarily buy
anything; he
or she can simply apply to get regular newsletters and special offers.
CPO or cost per order is where the advertiser pays each time an order
is placed.
Online advertisements cannot only be used to promote
a product or service but in fact they can be used for purposes like
promoting charity and spreading education.
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