Search engine optimization is the art and
science of making web pages appear attractive to the search engines.
The better optimized a website is, the higher the ranking it will
receive from a search engines web crawlers, the higher its ranking the
more traffic your website will have, the more traffic your website has
the more profit your website will generate. The key is good internet
search engine optimization.
Why is having a receiving a high ranking so important to the future
success of your online business? Studies have shown that consumers
seldom look at websites that don't rank a spot on of the first two
pages the search engines displays. Websites that receive a ranking that
places them on the third page (or any other pages after that) see a
significantly lower amount of traffic at their websites then one that
is ranked on the second page. There is even a staggering difference
between the first and second page. In the world of e-commerce ranking
and strong search engine optimization is everything.
At first search engine optimization may feel like trying to rappel down
the Grand Canyon, a huge scary world full of big words like web
crawlers, PageRank, Meta tags, and algorithms. You've never heard of
any of these things. A quick internet search of the world algorithm
doesn't help; all you got was a printout of strange symbols and numbers
arranged in complex algebraic equations.
Sit back, take a deep breath, and try to relax. Search engine
optimization is a lot simpler then you might think. First things first.
Algorithms really are every bit as complex as they look. Simply defined
they are a finite set of carefully defined instructions. Most, if not
all, computer programs are designed with strict algorithms.
PageRank is simply the program Google designed to search, index, and
rank it registered webpage's. PageRank operates on a link analysis
algorithm. PageRank is credited for Google incredible success.
Web crawlers are tools search engines use to browse the World Wide Web
in a methodical, automated manner. When web crawlers are browsing
websites they are looking for algorithms.
Meta tags are special HTML tags that provide information to about a web
page. Meta tags are written directly into the title tag and are only
visible to the search engine.
The reality of search engine optimization is that you can start to
optimize your website without any knowledge at all of the technical
stuff involved in search engine optimization. Simply stated
the very first step in designing a website that is going to be well
ranked by the search engines is to create a content rich site. What
this means is that you must cram as much information about your product
into your website as you possibly can.
The third step to search engine optimization is to fill your site with
keywords that will attract the web crawler's attention. The final step
in a wonderfully optimized website is to submit it to the search engine
that will compliment it.