Is a home-based MLM business opportunity feasible and profitable? How can one succeed in this kind of business?
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Is
it possible for a newcomer to start a home based MLM business
opportunity on the Internet?
Why not? Everything is possible with effective use of the Internet,
especially in the modern worldwide Internet-based business environment.
I've heard that before, but is a home-based MLM business opportunity
genuinely feasible and profitable for a beginner?
How
can one succeed in this kind of business?
Are you ready to take a tour through the four-step procedures that lead the MLM beginner toward a successful home-based MLM business?
Here they are:
Step number 1. Recruit First
Why do you have to recruit first instead of doing other things?
Home-based MLM business opportunities are network marketing. These businesses are composed of uplines and downlines.
Uplines are independent representatives who recruit another independent
representative which they will use in the direct selling of goods and
services to customers. The person who brought you into the business is
your upline. They get their commission on their sales AND the sales of
the other independent representatives they have recruited...such as
yourself.
On the other hand, the independent representatives they
recruited are their downlines. The standard home based MLM business
opportunity is a commission-based joint effort of the uplines and
downlines.
That is the main reason why both uplines and downlines must work
together. Without the cooperation of both, the whole business force
will be paralyzed and will not function.
No business, no commissions.
What does this all mean?
Both
parties share the same level of importance or significance to the
group. Try to imagine a home-based MLM business opportunity without
uplines and downlines? It just does not work without both working
together as a team.
If
you do not recruite independent representatives or if they are not
working effectively, there will be no sales, no income, no consumption
of products and services, no one to market the products and services
and no one will cater to the customers.
While
each earns income on his or her own, it is usually impossible for an
individual to persoally make all the sales necessary for a significant
income. You must sponsor a downline
made up of enough people who will each make at least a few sales to
create a large enough income to make all the effort worth your
while.
Step number 2. Maintain
and monitor sales revenues and business expenses.
Home-based MLM business opportunities seem so simple yet each requires
careful analysis of the sales requirements to produce income. You have
to be at least somewhat of a mathematician and bookkeeper to be able to
honestly and effectively tally your expenses and revenues.
Keeping
track of such things, and evaluating their causes, makes you a better
business manager. If you are trying to make money from an MLM business,
at least REAL money, you must not only be active, but proactive. Look
at what is happening and, acting like a business owner, make rational
decisions based on the evidence presented to you.
Everyday,
independent representatives market products and services.
Without some sort of way of montioring what is going on, the individual
bits of information soon become a tangled mass impossible to decipher
or evaluate. So make it a habit to tally the income every day
and the expenses every hour.
Step
number 3. Monitor the consumption of products and services.
If you must maintain an inventory yourself, and with some programs you
must, check your inventory regularly. There should be no further
explanation needed. You cannot sell what you do not have. This simply
means maintaining the minimum stock of products available to avoid
having an empty or void stock.
If
you are a member of an MLM service business, or one where orders are
fulfilled by a parent company, still keep track of what THEIR inventory
is. Services change the structure of their offerings from time to time.
Trying to sell something they no longer offer, or an old version of an
updated product is a waste of time and money. Companies with a physical
inventory, often change products, descriptions, or even website links
which you may be using to send customers to them.
For
example, I am an Independent Shaklee
Distributor
with several websites which direct people to various products.
Recently, I failed to heed my own advice and let several of these
websites run for a few weeks using outdated links. There is no telling
how much I lost in sales as a result of that!
Step number 4. Train your
downline members regularly.
In every field, learning is always a requirement. As Tom 'Big Al' Schreiter said in his great books on building an MLM business, "They train burger flippers, don't they?" Even if you are a great teacher, you still need to study and learn and pass what you learn on to your downline.
The
fact is that one of the biggest reasons for failure of distributors in
the MLM industry is lack of training. It's right there behind lack of
motivation.
How
to kill three birds with one stone. Learn everything you can about your
company, your product, the competition, recruiting and prospecting,
marketing, and sales and incorporate what you learn into your
business. Then,share the good stuff with your downline and warn them
about the time- and money-wasters you have encountered.
You
will make more sales and find recruiting others becomes easier. They
will find that they make more sales and that their recruiting efforts
become easier. You and they will become more motivated to succeed,
especially since they know that you really care and are willing to help
them succeed.
One
thing to consider is having a constant training schedule for your
downline members. Studies show that having a a well-instructed downline
creates a bigger, more successful MLM business than a downline with
only outdated, stagnant information in mind.
Yes, it's work, but constant study really pays off in the long run.
Some recommended topics
are proper customer treatment, how to communicate effectively, business
ethics, and everything that is needed to help them grow their
home based MLM business, thereby growing yours at the same time.
If you have already taken into account all the procedures needed to
have a successful home based MLM business opportunity, you are now
ready to move forward towards establishing that career path, for having
your own MLM business can be a career, and a rewarding one at that.
The formulas are in your hands. All that is needed now is to put them
into effect. The only thing missing to complete the successful
formation and running of a home based
MLM business opportunity is you.
If you need more information about making money
online you will find a very
informative website at GDI
Home Business Opportunity.
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