A web design planned to attract returning visitors can be an important tactic for anyone selling anything online, as returning visitors are usually easier to convert into paying customers than one-time visitors.
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5 Ways to Keep Your Visitors Coming Back to Your Website
While a great many websites are designed with the idea of attracting a single visitor in order to make a single sale, many other websites depend on a group of regularly returning visitors to account for a major part of their traffic. This actuallhy can be an important tactic for anyone selling anything online, as returning visitors are usually easier to convert into paying customers than one-time visitors. This is because the more often they return to a site, the more trust they come to have in that site. Then, the credibility issue just melts away.
Once you learn how to make a website, or hire a web design and development expert, you can keep your visitors coming back to your site with the following methods:
1) Start a forum, chatroom, or shoutbox on your website:
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers - all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Start a blog:
Keep an online journal, more commonly known these days as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real live person behind the website. It helps if, while extolling your own virtues, you can give valuable information as part of your content.
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3) Conduct polls or surveys on your website:
Polls and surveys are another way of interacting with your visitors which you should definitely consider adding to your site. They not only provide a quick way for visitors to voice their opinions and to get involved in your website, but help also to establish credibility, especially if you respond to the information gathered in an informative way. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Offer puzzles, quizzes and games to your visitors:
Just imagine how many office workers and stay-at-home moms, who are bored to tears, go online every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting form of entertainment. If you have some control over the game, you can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
5) Update your website frequently with fresh content:
Updating your site frequently with news or current information so that every time your visitors come back, they will have something to read on your site is a popular, and easy website design trick. In fact, it is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. However, make it worth the time, because no one will want to browse a site that looks the same over ten years, so keep your site updated with fresh news!
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