Make Money with Your own Christmas Light Installation Business
For more information about starting a Christmas light business please click on the link title below:
How an ex-teacher accidentally started a Christmas light installation business and made over $22,000 in his first month. Now that's extra Christmas money!
So, Exactly HOW DID An Ex-Teacher Earn $22,000 In One Month Installing Christmas Lights?
It happened, but, I had a hard time believing it...
It didn't really quite seem possible... or at least probable. $3,000... $5,000... even $10,000... sure, no problem. That's easy enough. Newbie service business owners are making that kind of cash every month.
But $22,000? Surely, there's a mistake here somewhere!
So I asked Tim about his rapid profits.
My ol' buddy Tim told me that to get started, he had just distributed about 100 flyers around his neighborhood, almost immediately gave 24 estimates, and within a few days, in some cases hours, landed 16 homeowners as clients... with a few more calls trickling in later.
He was laughing he told me:
"I couldn't have handled the extra jobs if I wanted to...
Four Christmas light installationa a week was about all I could handle by myself, not to mention 22k is pretty good money...especially when it's earned in just a few weeks."
Four Christmas light installationa a week was about all I could handle by myself, not to mention 22k is pretty good money...especially when it's earned in just a few weeks."
I think you agree, that is a very impressive first month's income. And the fact that Tim is an ex-teacher who is new to the Christmas lighting industry is even more impressive. That';s not even the best part of this story.
Believe it or not, Tim now has hired crews to do all the work for him while he is free to relax, or find new clients.
Here's the facts of how I got into running a Christmas light installation business: Over the last 8 years I've started, operated and sold a number of different businesses in wide variety of industries --Window Cleaning, Christmas Light Installation, Landscaping, Niche Eateries, Consulting, and a Retail Store...
And in that time I've not found a quicker or easier way for someone with a limited budget and only a few basic skills to start generating cash almost immediately and build a 6 figure business in record time.
Oh and did I mention the high repeat business?
Tim finished his thought:
"...and my retention rate is upwards of 80%. Almost all my customers scheduled again the next year."
Most businesses have a repeat customer rate of around 30%.
- You get paid cash up front.
- You set your own hours and are in complete control of your life.
- You provide a service with exceptionally high profit margins.
- You can run this business from your home - no office needed.
- Earn a full years income in a matter of months.
- You are your own boss.
But here's the real kicker: In the Christmas light installation business you do not do any work until the money is sitting in your bank account...if that doesn't keep you motivated, nothing will.=)
Nearly every other business model requires you to work days, weeks, and sometimes months before there's even a chance of you making any money.
Look at it this way...
You can start your own Christmas light installation business on a shoe string budget -- as little as $2500 (or less if you have some of the equipment and tools) and you are in business.
Even the smallest installation jobs you will ever do, will net you around $300 -- Jobs like this will typically take you an hour or two to complete. And, if you have a tie in, such as a handyman business, you can even use your Christmas light installation business to create more customers for that!
While the profit on that one small job is not bad in itself, your typical profit margins will be much higher.
In fact, at the moment, my average price for a standard residential Christmas light installation is roughly $1400 of which a large chunk is pure profit...
Christmas light installation, while seasonal, is a high demand, luxury service and you can demand top dollar for your services. In fact, you will find many of your clients are willing to spend $3000... $6000... or even $10000 for a home lighting project. Many large commercial clients will spend $30,000, or more, each year on their lighting displays.
As you can imagine, checks of $1000... $3000 and $6000 start to add up fast... Much faster than with most other businesses, eh?
As Tim said:
"I make more in a month now,
than I did teaching for a whole year."
than I did teaching for a whole year."
Here's the bottom line:
With only a few basic handyman (or handywoman) skills you can earn a substantial income for yourself from almost the first day you start your Christmas light installation business. Over time, as your skills and customer base increase, your earnings will increase exponentially -- and, if you know a few simple tricks, there are ways to fast track that progress. You can even shorten your learning curve by 12 months or more.
More on that in a moment.
Right now you may be wondering...
After all, installing Christmas lights is not exactly rocket science... so, you have to be wondering by now, why in the world would anyone pay $2000 - $5000 to have Christmas lights hung?
First let’s get a few things straight. While it's true that hanging Christmas lights is not especially difficult, it is extremely demanding in one aspect… Time.
Installing Christmas lights is a very time consuming process and time is the one thing that 90% of homeowners do not seem to have enough of.
So, they are not just paying for their lights, they are paying to simplify their life and free up more time.
Think about it…
Why do people hire house cleaners, lawn care providers, window cleaners?
The answer?
Because in today's world, with our fast paced lifestyles, many people simply don't feel they have enough time in their day to get everything done, so they look to outside service companies to handle the tasks that they don’t want to perform.
As my old marketing professor once told me...
"No one
pays $10,000 for a product or service, instead they pay
$10,000 for the benefit of what that product or service will give to them."
To put it another way, folks are willing to spend large sums of money on something that will provide an immediate and useful benefit to them.
Did you know that a well designed Christmas display at a store or shopping center is almost guaranteed to increase foot traffic and can increase spending by as much as 30%?
And what are two of the most important aspects of running a business... Finding customers... and making money.
The problem is that most business owners don’t have the time or the know how to create a commercial Christmas light display. For example...
Picture this, my friend. The average business owner in America is...
- Working 60-80 hours a week running his business.
- Trying to make his store stand out from the competition.
- Going home at the end of the day to handle his personal life.
- Paying thousands each month for services, employees, rent, supplies - outsourcing is a vital part of his business.
- Bringing in $100,000 - $1,000,000 in revenue - he has plenty of cash on hand to pay you.
That's where you and your Christmas light installation business comes in. If you can figure out how to position and market yourself correctly he will happily pay you to design and install his Christmas light display.
Sound difficult? Don't worry, it's really pretty easy, and I'll show you all you need to know.
But first, let me introduce myself.
My Name Is Tanner Larsson. At this point I’ve been in college for 7 years with no degree to show for it. I guess you could call me an unintentionally perpetual student. Aside from the fact that I really don’t enjoy school (big suprise there), I attribute most of my slow success in school to my fast success in the business world.
You see I have a passion for starting, running and growing different businesses. Since I've graduated from high school I have started 6 successful companies across a broad range in industries. Three of those companies I still own today, the others I sold off to pursue other ventures.
Out of all the businesses that I’ve started and all the business plans I’ve written or read by far my favorite business to own is a... Christmas light installation company.
Why? You may ask...
Because it is absolutely
the
quickest, simplest and most insanely profitable business opportunity
I’ve ever seen.
I’ll give you a personal example:
When I started my Christmas light installation business I already owned a large window cleaning company that was grossing a little over $200,000 a year. Not bad right? Well read on...
... To my complete shock and utter amazement in less than three months during the holiday season, my ‘start up’ Christmas light company brought in $217,519 in revenue.
In less than three months my Christmas light company had earned more than my well established window cleaning company did all year.
Although I’d like to claim that I was some child prodigy and that success came to me easily, but it didn’t. I failed…a lot. In fact I can’t even tell you how many times I failed before I got it right. Truthfully the only think that kept me going during all these failures was my mentor who kept telling me that...
“Every
failure brings
you one step closer to getting it right.”
I took so many steps I thought my feet were going to fall off, but in the end my mentor was right, I had finally found the answer...
And I’ve used that answer to successfully grow each and every one of my businesses.
If you’re anything like me, at this point you’re probably saying “quit talking already and just show me the answer.” ...Am I right?
Well here you go...
Here are the secrets I paid so dearly for... why I believe you need to know them... and how you can quickly copy my exact formula for success. The best part is there’s nothing for you to figure out if you follow my simple plan.
All savvy business owners know cash flow is the single most important part of their business. Without cash your hands are tied, your options limited and, your opportunities closed. It’s like trying to walk with your feet tied together... You haven't got a chance.
Getting fast cash when you first start your business is crucial.
Well, when you follow my system your Christmas light installation business can start generating cash from day 1. As little as $2000 your first week to as much as $20,000 or $30,000 in your first month. It might not sound like a ton of money to you, but for many people that’s life changing money.
Cash in the bank is great -- it pays your bills and eliminates your debts. But if you want to build a long term successful company, you need high levels of repeat business. Meaning customers who come back year after year. Most successful business owners know that it is easier to cheaper and easier to retain an old customer than to find a new one.
I’ll show you how to increase your customer retention rate to unheard of levels, which not only provides you with more long term income, but also will give you peace of mind because you know your financial future is secure.
This secret is missed by
so many
people, yet, it’s the most obvious one of all!
The simple fact is, well known companies with solid reputations get paid more money… are most often referred... and have virtually no competition. Look around your town at the most successful well known companies, don’t believe for one second they accidentally fell into the role... in nearly every case they had a very deliberate plan.
Why? Because they knew it would earn them more money! The good news is, it doesn’t take anywhere near as long to brand your company as most people think. I’ll share with you my never before revealed methods to do it in a matter of weeks --literally fast tracking your growth and income by 6 to 12 months.
Making money isn’t as hard as many people would have you believe – it’s not easy, but once you know how to do it, the process is fairly straightforward. However don’t kid yourself...
If your business is NOT built on a solid foundation then its only a matter of time before you lose it all (happened to me, not once but twice!). I don’t mean to sound harsh… but it’s the truth. If you don’t have real customers... if you don’t have business assets... if you’re at the mercy of your competition... then you could wake up one day to find your entire business wiped out.
As you can see, these
secrets ARE
simple, but honestly now, how many are YOU using?
When you follow my system you will be using all 4 secrets (plus a few more that are too sensitive to share here) -- You will generate fast cash almost immediately. You will turn your customers in to fanatical repeat buyers. Your company will standout light years ahead of the competition. You will have a real business that puts you in control of your financial future.
So...Imagine for a moment a simple business that gives you...
- Instant Upfront Money
- High Profit, High Demand Service
- Low Monthly Overhead
- A 6-Figure Income For Only 3 Months Of Work
- A New Lifestyle
First let me tell you what this system is not:
- NOT a 300 page ebook you’ll never read.
- NOT a 15 DVD set you’ll never watch.
- NOT an overpriced course that will sit on the shelf.
That is why I have developed a unique coaching system that I call Cashing In On Christmas --containing all of my business and Christmas light installation knowledge broken down into action sized chunks. (Full details below)
TESTIMONIALS...
A limited number of students have already taken action using this uniqe Christmas Light Installation system - It's tested, proven and now we're waiting for you...
"I've Gotten
a 1,000% Return On My Money In Less Than 10 Days"
"Tanner, you continue to amaze me in ways that that translate into BIG BUCKS for me! Thanks for all you've brought to the table. Your "Cashing in on Christmas" course has been the best investment I've made for myself period. I've gotten a 1,000% return on my money in less than 10 days and continue to rake in the BIG BUCKS. I can’t wait till next year! You've made a difference in my life and the lives of my family ... for the better!"
-Jason Cruz, The Light Pro
"Anyone Can Take This
Course And
Create A Healthy Business And A Substantial Income!"
Tanner, Wow! It's
about time someone came out with a business success
system for the holiday
lighting market without
forcing you to buy a franchise.
Not only that, but, your material is way better than any franchise
stuff I’ve ever seen!This is the kind of quality education that you usually have to pay a consultant tens of thousands of dollars for. You have done a great job with breaking down the science of building a successful Christmas light installation business into easy-to-follow steps. Anyone can take this course and use it to create a healthy business and a substantial income.
-Alex Dwyer, Service Business Strategies Consultant
“I’ve
Turned
My Slowest Time Of The Year, Into My Most Profitable Time Of The
Year!”
Tanner, My seasonal lawn care business has more work than myself and my 3 crews can handle during half the year, but then as things start to get colder I'm forced to lay off employees and sometimes it's even a struggle to get by.
Your Christmas Light Installation course was the answer to my prayers. Using what you teach we added Christmas light installation to our winter business and now I’ve turned my slowest time of the year into my most profitable time of the year. In fact, this winter instead of laying off employees I had to hire more!
Tanner I thank you from the bottom of my heart and cannot recommend your course highly enough!
-Steven Alderman, Classy Grass (and now Classy Holiday Lighting)
You see, the system really does teach it all. If it worked for them, it can work for you.
Before I go on, let me ask you a few questions:
- Would you like to quit the Rat Race?
- Are you tired of working to make your boss rich instead of you?
- Would you like to easily earn $1000 to $2000 a day working for yourself?
- Do you want to take complete control of your financial future?
- Would you like to have instant cash in your pocket whenever you need it?
OPERATIONS MANUAL
Here’s a sneak preview of what’s inside the Cashing In On Christmas System: The Operations Manual is your blueprint for starting and running a successful Christmas Light Installation business and covers everything you could ever want to know about the christmas lighting industry. Inside this 150+ page manual you'll discover...
- Step-by-step business plan to get your business off the ground and in profit almost instantly.
- Critical industry information that will give you a leg up on almost 90% of your competition (believe me, nobody knows this)
- The proper way to structure your business and handle taxes – Do this wrong and it could cost you thousands.
- Detailed company growth strategies - these strategies have been proven over and over again to quickly build your company into a financial juggernaut!
- Complete employment guide - everything you need to know about hiring, firing and maintaining employees. (Do this wrong and you might get sued)
- Battle tested marketing campaigns proven to reduce company branding time from years to weeks.
- Complete step-by-step sales proccess training that will have you over 70% of your prospects into loyal paying customers.
- Behind the scenes look at how to run your back office for maxumim efficiency and profits!
- The equipment that is absolutely crucial to your business and where to get it for the lowest possible price.
- Complete lights, decor and materials guide will show you everything you must have on hand for any install.
- How to command top dollar for your service…and get it!
- All about business insurance for you Christmas light installation business and the specific type of insurance you must have before doing your first job and where to get it for the absolute lowest price.
- How to avoid the common mistakes most light installers make that will cost you both money and clients.
- One simple sentence that will more than double the effectiveness of your marketing campaigns.
- My top secret personal Christmas lighting distributor - where you can order all your lights and materials for a fraction of what other installers will pay. (Forget gold...this one resource is worth it's weight in platinum)
ESTIMATING MANUAL
In
my experience with my own Christmas light
installation business, the hardest part of the Christmas light business
is learning how to estimate
and price out your jobs,
however with the Estimating Manual,
you will never have to worry about how to price a job. Because you'll
be taken step by step through the entire process and each step will be
broken down into individual components that you can mix and match to
bid any job. Inside theEstimating Manual you'll learn...- Detailed job costing guide will show you how to accurately calculate the true cost of each job
- How To Break Down A Job For Bidding (do this wrong and you'll wind up underbidding every time)
- How To Design A Christmas Light Display - detailed instructions on how to create a dazzling lighting installation on any type of property.
- Easy To Use Estimating Formulas For Each Type Of Install - these formulas will make pricing jobs a breeze.
- The Bidding Proccess Explained - a step by step guide that shows you exactly how to handle a bid from the time you arrive at a customers house to after the sale is closed.
- How To Calculate Your True Breakeven (without this you are doomed to lose money)
- Job Pricing Strategies - how to price your jobs to earn maximum profits while leaving your customer feeling like they got a great deal.
- The Upsell - How to Make More From Each Job - simple techniques for turning a $2,000 customer into a $5,000 customer.
And Much More...
MARKETING SYSTEM
The complete marketing system is designed to force you to hit the ground running and catapult your company into profit as fast as possible. The marketing campaigns and materials in the system are the same ones myself and Tim used to grow our businesses. The complete marketing system includes:
- Custom Designed Christmas Light Installation Business Logo (this'll get your prospects' attention)
- Professionally Designed Business Card
- Laser Targeted Residential Doorhanger
- Proven Residential Direct Mail Postcards
- Residential Marketing Flyers
- Battle Tested Commercial Direct Mail Postcards
- Universal Service Brochure
- The "Secret To My Success" Marketing Action Plan
You'll also get
the source .PSD
files...
You will receive the .PSD files for all of the marketing materials and images included in your marketing package so that you or your graphic designer can completely modify any part of any file you want. Not only that, but I’m also giving you the contact info for my favorite design house where you can get super high quality professional printing done for rock bottom prices. This company can save you tons of money! Also, every marketing tool in the above package comes ready to go in one of their ‘design templates’ so all you have to do is upload the file to their website and you are done. No messy or complicated editing required...
THE CHRISTMAS LIGHTS
INSTALLATION
MANUAL
The Installations Manual will instantly turn you into a professional installer by taking you by the hand and walking you through the complete installation process from start to finish. After reading this manual you will be able to tackle any installation job from small residential to huge commercial projects. This 100+ page manual is designed to also be a quick reference guide that you can take with you on jobs so that you can refer back whenever you need to. The Installations Manual includes:
- Illustrated Installation Guide For Each Type Of Install. (this seperates the pros from the amatures - professional installation techniques are a closely guarded secret)
- Detailed Product Guide With Usage Instructions And Guidelines. (Make sure you know the best ways to use your products to get the most out of them)
- Designers Guide - How to Make Every Install Look Stellar (Discover how to make even the most basic installationlook like a million dollars)
- Electrical 101 - Everything You Need To Know About Electricity (Don't worry - you don't have to become an electrician)
- Installation Formulas And Calculations (without these you're SUNK!)
- How To Install Lights Fast And Efficiently (Time is money in this business and with these methods, you'll be making money hand over fist.)
- Detailed Troubleshooting Guide (Don't waste time being confused - this guide will walk you through all the problems and hickups you'll ever encounter.)
- Display Takedown And Storage Guide (Doing this wrong could cost you thousands!)
- "Out Of The Box" Installation Resource (With this information you'll be able to create custom lighting displays on practically anything or anywhere.
CHRISTMAS LIGHT BUSINESS
FORMS KIT
The Business Forms Kit provides you with all the documents and forms that are crucial to the successful operation and growth of your business. All documents and files are completely customizable and are designed to work with either the Microsoft Office applications, or the similar, yet completely free OpenOffice software. The Business Forms Kit includes:
- Custom Business Letterhead
- Professional Estimate Sheets
- Estimate Log
- Potential Customer Letter
- Existing Customer Letter
- Fax Cover Sheet
- Professional Invoice Forms
- Inventory Database
- Inventory Control Forms
- Bank Deposit Log
- Accounts Receivable Log and Calculator
- Past Due Notices
- Payroll Tracker
- Employee Wage Sheet
- Employee Tax Forms
- Employment Applications
- Service Agreements
- Customer Contracts
- Bidding Templates
- Job Costing Spreadsheets
- Customer Management Database
All documents are
completely
customizable...
All of these documents and forms are completely customizable and will be of tremendous value in helping you organize and run your business. Just add your logo and company information and you're up and running.
PREMIUM UPDATES
In addition to everything you've read above, you'll also receive access to my private "Premium Updates" email list that will send you an email every time I update this course that will provide you with immediate access to the new material. This will ensure that you stay on the cutting edge of the Christmas light installation business.
I know this sounds like a lot. Thats because, well... it is!
I know this is one of the longer letters you've ever read. That's because there is so much information here - and hey, when we're talking about revolutionizing your income, an extra 10 minutes isn't too bad right? But let's start wrapping it up...
TO REVIEW THE "CASH IN ON
CHRISTMAS" BUSINESS KIT
You'll be recieving:
- Operations Manual - Everything you need to run your business.
- Estimating Manual - Complete guide to bidding both residential and commercial jobs.
- Complete Marketing System - Everything you need to flood your business with new customers.
- Installation Manual - Step-by-step guide to all aspects of Christmas light installation.
- Business Forms - Every business form or document you could ever need to run your business.
- Lifetime Updates - Instant delivery of new material every time the course is updated.
Add on the other manuals... that's at least another $997. When you factor in the complete marketing materials and business forms, the numbers get astronomical! I've seen less robust courses selling for $1997 (and people happily paid for them!).
Your investment won't be that much, though. In fact, it won't even be a fraction of it - even though if it were, your profits would be worth it.
But all of that shouldn't even be a factor because of what I'm offering...
I'll
give
you immediate access to the entire course right away - all the manuals,
marketing materials, business forms and documents..
I am completely confident that you'll love everything.
SATISFACTION GUARANTEED
If, on the off chance you don't - no problem, I'll gladly refund your money. If after 60 days from receipt of your package you're not totally in love, simply send me an email with your receipt and I'll promptly process your refund. It's that simple.
That being said, I mean it very nicely when I ask that if you don't have the intention of going through and taking action, please don't order. I know the power of the material and it would just be a waste of your time and mine if you don't even intend on reading it, agreed?
I am absolutely convinced that when you do read the course, pour through the case studies and interviews, and use the software you'll start making a full time income online. If you're the type of person to read it, watch it, and review it as well as take action to make your dreams come true faster than you ever dreamed possible - I can't wait to send you your course.
1. You Save Countless Hours Of Trial And Error
Time is money - more so in this business than any other. If you tried to replicate everything I'm giving you it would cost more than what I'm asking. It would take months (if not years) before you got everything to the high level i'm giving you.
2. You Get Proven Systems
Direct Mail Campaings... Business Plans... Marketing Materials... Installation Guides, Supplier Contacts... All based on my own personal materials and experience -- If I find a new system or method that works better in my own business, I'll personally hand it to you.
3. You Shortcut Your Learning Curve 12 To 24 Months
My system for "getting going" will jam 12 - 24 months of experience and knowledge into you in the time it takes you to read through this course -- you'll be ready to command top dollar instantly!
4. You Want To Get Started Fast
By Now you can see the huge income and lifestyle benifits you get, you may begin to picture what it would be like to start your own Christmas light installation business... but you are serious about this and want to get started ASAP -- I'll give you the tools you need to start making money almost from day one.
5. You Want A True LIFESTYLE Business
Let me tell you from personal experience...Christmas light installation is a true lifestyle business. I'll show you how to set up your business to match your lifestyle income goals, and personal preferences -- base out of your home office and work for a few short weeks in the winter and take the rest of the year off.
So Let;s Add It All Up...
Operations Manual
$1,997
Value
Estimating Manual $397 Value
Complete Marketing System $797 Value
Installations Manual $997 Value
Business Forms Kit $297 Value
Lifetime Updates $197 Value
------------------------------------------------
Total Real World Package Value: $4,682 Value
Estimating Manual $397 Value
Complete Marketing System $797 Value
Installations Manual $997 Value
Business Forms Kit $297 Value
Lifetime Updates $197 Value
------------------------------------------------
Total Real World Package Value: $4,682 Value
You Get EVERYTHING You See
Above
For A One-Time Low Payment of Only $197.00
I could go on and tell you how much you'll save by getting this "one-stop-shop" course instead of pouring through all the individual ones...
Or how much you'd have to pay if you paid me my hourly rate for all the work that went into this...
But you've read this far, and I think you understand what a no-brainer deal this is.
Now, The only question you need to answer is do you see it the same way I do?
For me it's the ultimate lifestyle business, let me know if you agree...
- Home Business and Office - You can run your business out of your home. no need for an expensive office.
- Cash Up Front - Get paid 50% to 100% cash up front... BEFORE you do any work.
- Low Overhead - This is a seasonal business with very low year round overhead... means more money in your pocket.
- Freedom - Do what you want, when you want.
- No Boss - You answer to nobody but yourself. No one breathing down your neck or telling you what to do.
- Travel - Aside from the short holiday season, you can travel where ever you want, whenever you want the rest of the year...and you'll have the money to do it.
- Big Payday - Earn a mid to high 6-figure income for less than 3 months of work.
- Basic Skills - You only need basic skills to make this business work, no fancy degree required.
- Dream Life - You're in complete control of your life... answer to nobody... and work just a few weeks a year.
So if you're ready to peel open the curtain to a whole new level of business success and start collecting a 6-figure income faster than you ever dreamed possible, make an investment in this breathtaking 'must have' system right now!
REMEMBER, HERE'S WHAT YOU GET...
- 1 - "Hold Your Hand To Success" Operations Manual
- 1 Ultra-Valuable Estimating Manual
- 1 Battle Tested Proven Marketing System
- 1 Professionals Only Installations Manual
- 1 "Everything But The Kitchen Sink" Business Forms Kit
Upon securing my order, my Christmas Light Installation Success System will be available for immediate download. And I can start profiting from it the minute I finish going through it...(you'll want to keep it handy to refer to time and time again as you grown your own profitable Christmas Light Installation business).
Now, I've tried to make it as easy as possible for you to get started and you're only 30 seconds away from getting in on this. But you need to take action! to make it happen. Order Now and instantly secure your copy.
P.S. Remember, with the iron-clad money back guarantee, you're risking absolutely nothing by taking advantage of this incredible offer today. You have complete piece of mind knowing that I'll happily hand you 100% of your purchase price back if you're not satisfied.
Grab Your Copy Now!
P.P.S. Please remember that I have the right to raise the price at any given time. If you come back even 5 minutes too late, I'll have to apologize and ask you to pay the higher amount.
Your opportunity to earn Christmas money is on the table now - join right away!
If you need more information about how to earn extra christmas money you will find a very informative website at Cashing In on Christmas.
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