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3 Ways To Build A Profitable Opt-In List
By Donovan Baldwin
Sooner or later, if you are in Internet marketing, you will realize that you need a good opt-in email list.
So, you do your research, reading countless articles and seeking expert advice and avidly poring over success stories of people who have created a small fortune with opt-in lists you finally decide that you need to have one of your own. So, you give it a shot, but after a while, even though you think you know everything there is to know about opt-in lists and have followed all their advice to the letter...you're still not able to make a profit.
In fact, if you follow in the footsteps of most new Internet marketers, you may actually be losing money at this point...if not sooner.
Maybe you try strategies such as hiring copywriters to help you out, or there are some other expenses, and maybe you have managed to build a big list, but, still, only a very small percentage actually buys from you, you're still losing money.
So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesnít mean they are going to buy instantly.
Here's a little advice, for those who have started an opt-in list and have failed. All is not lost; you can rejuvenate your as yet unrewarding venture. For those who are still trying to get a handle on genuinely profitable list building, here are three quick and easy ways to build a profitable opt-in list.
1) FIRST THINGS FIRST
Before trying to get money out of them, let your customers learn to trust you and your products first.
Simply launching your opt-in list, or efforts to build one, should be based on your status as an expert and a trustworthy seller. Put out some informative articles first before you try to start an opt-in list. Write about the topic you are working with which is the center of your website. Try visiting and putting some good comments in related forums first. This is both to gain knowledge about your customers wants and needs and to show th knowo address those wants and needs.
Join forums from other sites, but try to start your own, if possible. Provide expert advice and recommendations, or just express your understanding of their problem. When you feel that people have begun to trust you, that is when you will be able to start building your own opt-in list. You can ask other forum members to join your list. Friends who have an interest in your product are always good potential customers. Don't try to "sell", just let them see what your business is all about.
It's just a fact that the money will only begin to come in when consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their hard earned money. You would not buy something on the street from a stranger. Just so, others are not going to buy something based on your recommendation if they donít know you.
2) DON'T SELL JUNK
Getting people to join an opt-in mailing list is a result of trust and respect.
Start by finding a product or service that people really want and need. It is best to work with a product you know, understand, and believe in yourself, but it is possible to sell things you don't know much about. If you are attempting to sell outside your field of knowledge, you should only provide a service or product which you have researched and learned about well enough to be comfortable presenting it to others. Invest your time and efforts in learning about your product or service so that you can answer the questions of those you want to join your opt-in list.
It is much easier to promote and sell a product that you know, trust, and understand rather than just any old thing that might make you a few bucks. My personal rule of thumb is, "If I were NOT trying to sell this product and a friend or family member asked me to recommend a good product, I would feel comfortable recommending this one."
While I personally recommend that it is best to sell something that you have interest in, and knowledge of, there may simply NOT be as many people who have the same interest as you. In that case, you may decide to sell something that is not entirely popular or profitable...or something with which you are not that familiar. Do your research and speak the truth and you will see the profits come in.
One last note before we leave this section.
One of the best forms of advertising is a satisfied customer. If you are providing a product or service which is of value, don't be afraid to ask your customers to spread the word. If possible, provide promotional materials THEY might use to help tell others about YOUR business.
After all, one reason business owners hand out business cards is so that someone who has thrown the card in a drawer can say to a friend, "Wait a minute! I have the name and number of someone who helped me with the same problem!"
3) NETWORK WITH OTHERS
Try to become acquainted with other opt-in list owners.
This is very beneficial, especially if this person is someone who has already launched a very successful opt-in list. These are the people that have the experience you need to build your own opt-in list, and experience is still the best teacher. Many of these people are happy to share their own knowledge. Many have been in the position of not being able to get it right for a long time in THEIR early efforts to build a profitable opt-in list. Often, they are willing to guide others who are just getting started themselves.
While you can find many articles online to help you learn more about how to build a profitable opt-in list, there is nothing like getting a first hand account from someone you trust...someone who has been there, done that, and has the t-shirt.
The more experienced, and battle-scarred, opt-in list users are the best people to tell you what to do and what not to do because they have gone through it all themselves. While different specific events and situations will have occurred to different people, the general concepts they have learned can still be very helpful to you.
Often, success in a venture comes not so much from what you do, as the pitfalls you avoid! In the process of building a profitable opt-in list, there are many things to avoid and these more experienced people will be able to tell you which ones they are.
Building a profitable opt-in list is not something that just happens overnight. There are many steps to take along the way, and building trust is one of the most important ones. Opt-in lists are built on nothing but the member's respect for you, so, as your list grows, you should constantly maintain the quality of both your list and the information you offer your members.
Keep everything organized and manageable. If it becomes too much for you, get or hire some help, just make sure that your subscribers are happy and satisfied with what you have to say to them, and they will be willing to buy from you...often for years.
If you are still uneasy about how to build a profitable opt-in list on your own, or if you simply do not have a product or service which you feel comfortable promoting, you can simply sign up for free at 5FigureDay.com and then, all YOU will have to do is promote one simple site, and let them do the list-building for you.