How to Start Viral Marketing
Campaigns Using E-books
Internet Marketing Article
How to
Start Viral Marketing Campaigns Using E-books
Copyright 2011 Donovan
Baldwin
When they first hear the term, many think that viral marketing sounds
like something bad. However, it is actually
something very good. It is also a powerful way to generate traffic to
your website.
Take a moment to think about how a virus spreads from on person to
another. One person gets "the bug" and just by sneezing or shaking
hands they can give the virus to many more peope. Those
people then get the bug and share their "germs" with everyone they
know. The next thing anybody knows is that there is an epidemic.
Well, leaving out the idea of getting sick, that is the very concept of
viral marketing. However, unlike an illness, the idea is to get
everyone to spread your marketing message around because they want to.
So, let’s look at using an E-book to start your viral
marketing campaign.
First you create an E-book… a really good one that has links
to your website, to your sales page and affiliate links to products and
services that you recommend… and you give it to three
people. Of course, in the book you encourage those three people to give
it to their friends and family.
After a while the E-book could be spreading across the Internet like
wild fire. Digital information duplicates pretty easily and quickly.
So, before you know it, thousands of people could be reading
your free E-book.
Make certain that you let people know that they have permission to
forward the E-book around the Internet. When you create the E-book, you
have the right to give people certain rights. One of those rights could
be that you allow them to give the book to other people. Make it clear
that this book is free to give away.
You can write the E-book yourself, use private label content or you
could hire a ghostwriter to prepare the content. There are a lot of
ways to create an E-book. Once you have the content of your E-book
written, your can use readily available software to create your E-book.
In fact, you might not even have to write the book yourself!
The creators of many products, especially information products, have
often already done the work for you. For example, I normally
work with health and fitness issues and products. One of my
most respected products is "Burn the Fat Feed the Muscle"
by fitness trainer and natural bodybuilding champion Tom Venuto.
Tom provides a brandable ebook, "Six Pack Abs Revealed",
and I offer a free copy of it in PDF format at http://nodiet4me.com/weight_loss_book/Six_Pack_Abs_Revealed.pdf.
Many owners of products dealing with Internet marketing offer their own
ebooks as well. You can always search product by product, but
there is a wide collection of free brandable ebooks
for many products at www.viralebookexplosion.com.
About
The Author:
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Donovan Baldwin
is a Dallas area freelance writer and Internet
marketer. A University Of West Florida alumnus
(1973) with a BA in accounting, he has held several managerial
positions and run his own business. After retiring from the
U. S. Army in 1995, he became interested in Internet marketing and
developed various online businesses. He has been writing
poetry, articles, and essays for over 40 years, and now frequently
publishes articles on his own websites and for use by other
webmasters. Get free advertising at xtramoney4me.net/free_advertising/adlandpro.html.
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