Network Marketing and Internet Marketing The Good News and the Bad News
Internet Marketing Article
Network Marketing and Internet Marketing - The Good News and the Bad News
Copyright 2010 Donovan Baldwin
Have
you ever heard someone say, "I've got some good news, and I've got some
bad news."?
Well, network marketing and Internet marketing fall into that category.
For this article I may use the two terms somewhat
interchangeably as these days most network marketing programs are done online to
some extent, and most Internet marketing programs are commonly network marketing programs at their core.
Whichever one it may be, where the problem arises is that the good news and the
bad news is the same news. Whether it's good or bad in someone's mind
depends on their particular perception and point of view.
The good AND bad news about a home based network marketing, or Internet
marketing, business is that it's easy! This seems like a good thing,
but can lead to bad things.
First, I made the statement above because I have worked a lot of jobs
at pick and shovel level and at the executive level as well, and several somewhere inbetween. Secondly, I have participated in quite a few network marketing
and Internet marketing opportunities, and failed miserably in all. Then
one day, the light came on, and I realized how easy all this marketing
stuff really is! I am now successful with my home based network
marketing business, which I mainly market online, and would like to
share a little of what I have learned with you.
I have spoken to successful Internet and network marketers, including a
couple of millionaires, and they seemed to be a little dazed at the
fact that money was flowing in without them having to do much of
anything.
The problem is that many of both types of marketers use the ease of
Internet and network marketing as the bait to attract recruits into
their programs, without being able or willing to explain the facts of
marketing one of these businesses to their new recruits.
Let's examine this.
There's Fred and there's Sandra, for example.
Fred sees a bunch of ads and job opportunities, but the one that
catches his eye and lures him in is the one which offers him a huge
income with little or no effort on his part. The business sounds good
to him, but odds are, once whoever recruits him gets his money, Fred
will never hear from his upline again. At least we can say that network
marketing was easy for that guy, huh?
Sandra, on the other hand, is not looking for any
get-rich-quick-scheme. She is honestly willing to invest some of her
time to build some sweat equity in a home based Internet business she can literally call her own, let's
say. She understands about train-up times and learning curves, and she
is willing to study, pay her dues, and take her lumps. She realizes
that she needs to begin with an honest reliable business, offering a
good product or service, with a decent business opportunity attached.
She does her homework, makes her mistakes, and then.....
She believes that with time and experience it will get better.
She's right, by the way.
Be honest now. Who is most likely to succeed in life, work,
relationships, anything?
You know what?
I think that I like Sandra and respect her opinion on things. If she's
talking, I'm probably going to listen.
Fred, on the other hand, will probably turn me off almost as soon as he
opens his mouth.
Okay, here's a POP QUIZ!
Since network marketing, whether done online or face to face, is about
one person telling another person about a product or opportunity; and,
since a lot of this transfer of information depends on trust and
sincerity, who do you think is going to be the best network marketer?
Fred or Sandra?
You know, in the world of network marketing, the best marketer is not
always the person with all the facts and figures at hand, although that
certainly does help.
Simply put, the best network marketers, and the best online marketers,
i.e. Internet marketers, are people who network.
I bet Sandra has a lot of friends who she shares time and thoughts
with. Fred, on the other hand, will probably tell himself he's going to
do something, but at best, he's probably going to sit in a room all day
studying facts and figures, but if he isn't on the street talking to
people, or answering the phone as they call in...he isn't selling
anything or signing anybody up.
Take another look at Fred and Sandra.
Even if neither makes it big in network marketing, who is going to gain
the most from the experience?
Why, Sandra, of course!
Okey, that's all good news for Sandra, so what's the bad news in the
title?
After Fred fails, he is going to feel like he's been lied to, ripped
off, conned! What's he going to do about it? He's possibly going to
tell any one he can that such-and-such a company, or even network
marketing, and Internet marketing, in general, is a real rip-off.
Now he's going to do some network marketing with a vengeance! He's
motivated! They LIED to him! STOLE his money! He is emotionally
involved and believes his story, and wants to share every little detail
with anyone who will listen!
Why couldn't he do that as a distributor?
Well, he could have!
Anybody could have.
That's why network marketing is so easy!
And that's the good news.
All you have to do is tell people about your product, service, or
opportunity. If you really do believe what you are saying, if the
product is a good product, and the company is a reputable business, why
shouldn't you be happy to tell people that they can get soap, cellular
phones, plastic ware, insurance, vitamins, or weight loss products from
you? If that person doesn't want to buy from you, fine! Go tell
somebody else. Sooner or later, somebody will buy something.
That's the start of your customer base. Once you get a sale, or a
recruit, go out and do the same thing again. It you did it once, you
will get another customer. Keep it up and you will see a regular income
appear. Just don't give up!
Once you have customers, treat them right and they will possibly order
from you again. If they like the product and the way they are treated,
they will possibly send their co-worker or sister to you. That's
network marketing which will work for you, and you don't even have to
present a sales pitch to them. Their sibling or co-worker did it for
you.
You know what...?
If they send their sister AND a co-worker, they might be pretty good at
this network marketing thing. That could be the start of a marketing
network, couldn't it?
If they sign up or are thinking about it, why not give them a copy of
this report?
About The Author:
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Donovan Baldwin is a Dallas area freelance writer and Internet
marketer. A University Of West Florida alumnus
(1973) with a BA in accounting, he has held several managerial
positions and run his own business. After retiring from the
U. S. Army in 1995, he became interested in Internet marketing and
developed various online businesses. He has been writing
poetry, articles, and essays for over 40 years, and now frequently
publishes articles on his own websites and for use by other
webmasters. Get some free advertising at xtramoney4me.net/free_advertising/adlandpro.html.
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