Affiliate Marketing Basics: Let's Talk About Traffic
When you're just getting starting in Affiliate Marketing, one of the most important things you need to learn about is traffic. More, specifically what exactly is "website traffic" and how to get it.
Why?
Because although it's become somewhat of a cliche these days, the truth is, "the money is in the list" - and that means YOUR list, not the list of the people whose products you’re selling - at least not if you want to be a successful affiliate marketer.
Here's why the money needs to be in YOUR list!
As an affiliate, your new job is to find people who want to buy the products you’re promoting, right?
So to do that, you need to write an ad (or hire a copywriter to write it for you), and send people to a website where they can buy the product.
Simple, huh?
But wait! There is a serious problem with using this method.
Can you see what it is?
Anywhere from 60% to 95% of the people you send to the sales page probably aren’t going to buy the first time they visit.
1. Most people want to be
certain that they’re making the
right decision, so they usually need to see or hear from you between 5
to 12 times before making a buying decision. This is a very
well known fact in marketing. Many feel the magic number is
seven.
2. If you're paying for the ad and sending people to the seller's website, the ones who don't buy will disappear forever. That's a loss for both you and the seller.
3. Of those who do buy, if you are only sending them to the affiliate marketing program sales page, YOU still lose them forever because YOU have no way of knowing who they are and cannot ever re-connect with them.
2. If you're paying for the ad and sending people to the seller's website, the ones who don't buy will disappear forever. That's a loss for both you and the seller.
3. Of those who do buy, if you are only sending them to the affiliate marketing program sales page, YOU still lose them forever because YOU have no way of knowing who they are and cannot ever re-connect with them.
Here’s your affiliate marketing solution:
1. Write your best ad and send prospects to a well-written squeeze page ...YOUR squeeze page.
A squeeze page is a single page website that has one purpose...to convince prospects to give you their contact information. The best squeeze pages are simple...no flash, no links, and if you use a graphic or photo, keep it simple and make sure it relates to the purpose of the page.
How do you convince prospects to give you their contact information?
By giving them information that is what they’re expecting to find and that’s useful to them.)
2. Once they arrive at your squeeze page, offer them an incentive to give you their contact information. This could be a free report, a free newsletter, an audio or video product – just make sure it’s related to the niche or affiliate product.
3. After they’ve opted in to your autoresponder, send them to your affiliate sales page.
4. Follow up with them on a regular basis. MIx in good information, offer free bonuses from time to time and make additional affiliate products known.
A squeeze page is a single page website that has one purpose...to convince prospects to give you their contact information. The best squeeze pages are simple...no flash, no links, and if you use a graphic or photo, keep it simple and make sure it relates to the purpose of the page.
How do you convince prospects to give you their contact information?
By giving them information that is what they’re expecting to find and that’s useful to them.)
2. Once they arrive at your squeeze page, offer them an incentive to give you their contact information. This could be a free report, a free newsletter, an audio or video product – just make sure it’s related to the niche or affiliate product.
3. After they’ve opted in to your autoresponder, send them to your affiliate sales page.
4. Follow up with them on a regular basis. MIx in good information, offer free bonuses from time to time and make additional affiliate products known.
Lather, rinse, repeat.
Once you’re making money from your first affiliate product, move on to the next and then the next and the next.
The best thing about this is that you can set most of it up on your autoresponder, so you turn it into a "system" and it runs "almost" on autopilot.
A word of caution here! Don't let the ads pull the wool over your eyes!
THERE IS NO SUCH THING AS A BUSINESS THAT RUNS 100% ON AUTOPILOT!
Don't you dare believe anyone who tells you differently, either!
Any business, any real business, at least, takes work and effort. But, by setting this system up this way, your autoresponder does the majority of the work, day after day, and you will only need to do simple updates and make sure you keep fresh information flowing.
