When creating products for profit, you might want to think about the
questions posed by Randy Charack in Chapter 2 of "The E-Code: 33
Internet Superstars Reveal 43 Ways to Make Money Online Almost
Instantly---Using Only Email" by Joe Vitale.
"Would you rather pay a little more money and get a lot more? or pay a
little less and get a lot less?"
He goes on to explain:
"If the info product you are considering buying is designed to make you more
money, and you will make a lot more money because of the built-in
extras and the added bonuses, you will be happy to pay a little bit
more. Right?"
The idea here is based on the following equation:
RESPECT + CREDIBILITY = HAPPIER CUSTOMERS & HIGHER PROFITS
The easiest way to illustrate this is with a few examples.
Let's consider the following two eproducts:
Digital Product A
An ebook consisting of a 10 page .exe file (this can only run on a
Windows PC and cannot be printed)
Looks like good information with a short sales letter Product sells for
$27
Digital Product B
An ebook consisting of a 10 page .PDF file (this can be run on Windows
PCs and Mac's)
2 additional ebooks illustrating points made in the ebook (value over
$100)
2 pieces of software that can be used to implement the ideas in the
ebook (value over $100)
Looks like good information with an acceptable sales letter, and
pictures of the bonuses Product sells for $47
Which product would you rather purchase? Even should the
ebooks be identical, Digital Product B will likely sell a lot more
copies, even though the price is higher, because of the perceived
value. You are showing your readers respect by providing them
time saving extras! You are also saving them money as well.
Of course, your business website will also need to establish your
credibility by providing testimonials and backing up your major claims,
but, hopefully, you could have done this with either product.
By adding the element of "R-e-s-p-e-c-t" for your customers, you make
them happier and earn yourself higher profits in return!
So, how can you apply this simple equation to your own info
products? Well, when deciding what product to create and what
content to include in the product, remember to show your reader
"Respect".
Also remember that you need to add "Credibility" to the equation by
providing a sound basis for your assertions in your ebook.
You will also want to establish "Credibility" through your presentation
of the ebook itself as well as through your website. Provide
testimonials; back up your claims, etc. When you put Respect
and Credibility together, you will have a Happier Customer, and that
will provide you with Higher Profitability.
There are a number of ways that you can make money providing
information to people online. One of the most profitable ways to do
that is to create your own info product and to maximize its
profitability by combining it with other people’s products.
Creating Info Products
Best Free Traffic Exchanges
Free Internet Marketing eBooks
Info Products
Sitemap
